Benchmarking – Be Yourself

When I first started in the Buy Here-Pay Here industry, I always looked over my shoulder to see what everybody else was doing.  Call it insecurity or just the need to know that our business was unique.  I collected every brochure I could that detailed my competitors’ offerings.  I felt I was always the underdog and had to be less expensive and more aggressive.  It took a few profitable years to begin focusing more on our own strategy than our competitor.  As Oscar Wilde once said, “Be Yourself, every one else is already taken.” (Click Here to Read More)